Modern Times Group (MTG) has launched a new multiscreen service that gives access to pay-TV across a number of devices through a single ID and password.
Viaplay unities a number of the Viasat branded outlets and provides internet access to several thousand hours of streamed movies, sports coverage, TV series, and catch-up services of favourite free-TV channels. The company says the over-the-top solution is the first of its kind in Scandinavia.
Viaplay will replace ViasatOnDemand, launched as a pay-TV service in February 2010 and subsequently made available on LG broadband-enabled TVs. An application has also been developed for Android enabled smartphones and tablet devices.
Hans-Holger Albrecht, President and CEO of MTG, commented: “The launch of a multiscreen, OTT and portable service is a major step not just for Viasat but for the evolution of video content provision in Europe. We are offering “Entertainment at Your Command!” on an ‘anytime, anywhere’ basis, and combining the very best in pay-TV and free-TV programming. OTT solutions are changing both the way people watch and think about TV, and we are committed to remaining at the forefront of this exciting and accelerating evolution”.
Subscriptions are priced at a monthly SEK 199/NOK199/DKR159 (approx €23) and will also be offered free-of-charge to Viasat’s satellite subscribers on the Gold tier.