Modern Times Group (MTG) has announced that it will launch its third free TV channel in the Czech Republic on March 8.
Known as Prima Love, it will be on air from 09.00 to 01.00 daily and target female viewers aged 15-44 with a mix of high-end acquired international series, blockbuster romantic and comedy movies and popular telenovelas.
Prima Love will initially have a national penetration of over 60% via DTT and will also be available for distribution by cable, satellite and IPTV.
MTG already operates the national channel TV Prima and Prima Cool, a channel aimed at a male audience aged 15-40, in the Czech Republic.
