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Chellomedia rebrands Film1 channels

January 30, 2011 20.31 Europe/London By Robert Briel

Five years after the launch of its Film1 premium movie channels, Chellomedia is set to reposition the six channels on February 25. The channels will also get a new colour coded logo.

The Film1 channels will each have their own theme. Film1 Premiere will be the main channel with blockbusters and pay-TV premieres; Film1 Action will be the second channel with a focus on thrillers, action and horror. Film1 Family will show family films and Film1 Festival will feature art house films.

Like its predecessor Film1+1, Film1 Premiere +1 will broadcast all movies one hour later, while Film1 HD will simulcast the main channel in HD, when HD versions are available.

The Film1 channels are available on most Dutch cable networks, including UPC, Ziggo and CAIway and a number of the channels is available on the Canal Digitaal DTH platform.

The rebranding of Film1 follows a similar exercise in December, when Chellomedia repositioned its Sport1 channels.

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Filed Under: Newsline Tagged With: Chellomedia, Film1 Edited: 30 January 2011 21:47

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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