UK-based Green Button Media have chosen the name Oggle for their interactive connected TV and set-top box platform’s consumer brand.
Oggle uses the European open HbbTV standard. However, unlike rival platforms operating restrictive ‘closed’ proprietary software systems, TV manufacturers and own-brand retailers adopting the Oggle platform will now be able to generate revenue from content available on their TVs.
They will also be able to promote their brand, alongside wider advertising space on Oggle’s online programming guide (OPG).
Green Button Media is headed by Barry Rubery, who was the co-founder of Pace.
