Sheila Cassells has been named as the new executive director of the European Association for the Protection of Encrypted Works and Services (AEPOC). The former head of economic policy at BSkyB will take up her new role on February 1, having received unanimous approval for her appointment at an extraordinary Board of Directors meeting on January 21. She replaces Davide Rossi who is stepping down after ten years to concentrate on his work as a lawyer.
In her new role Sheila Cassells will implement and develop the Association’s anti-piracy action programmes and execute the day-to-day management of AEPOC. She will report to the Board of Directors, chaired by Philippe-Olivier Rousseau.
In addition to her work at BSkyB, Cassells was also director of economic regulation at the Independent Television Commission, a forerunner to Ofcom, and established the Digital Interoperability Forum (DIF) where she will continue as executive director in addition to her work at AEPOC.
Welcoming Cassells to the role, Philippe-Olivier Rousseau, AEPOC President and Chairman of the Board, said she would make a very powerful contribution to the management team to support the fight against pay-TV piracy.