The Dutch video rental chain Videoland has made its VOD service available on connected TV sets from LG and Samsung in The Netherlands; the company is also working on introducing an Android version shortly to make its content available on mobile devices.
Talking to Dutch trade magazine Emerce, Co Mast, managing director of Videoland’s holdiong company The Entertainment Group, said that the service is already available on the Philips Net TV sets. He estimates that there are curerently 100,000 connected TV sets in Dutch homes, a number which will grow to between 300-400,000 by the end of 2011.
According to Mast, Videoland already realises 15% of its turnover with digital rentals. A special VOD website is also active. Videoland uses a system of prepaid cards called Yinx rather than credit cards or online banking due to the high costs involved for relatively small payments. People can rent movies for a period of 24 or 48 hours.
An Android version of the Videoland VOD service is in development and will be introduced later this year.
