The Discovery Networks International (DNI) entertainment and lifestyle channel TLC will make its debut today (January 14) in Russia.
It will also launch in Romania on January 20 and continue to be rolled out in Sweden, where it has been available since December 2 last year.
TLC targets female viewers aged 25-49 and made its international debut in Norway on March 4, 2010.
It launched in four European markets – Poland, Serbia, Slovenia and Bulgaria – on October 1, 2010 and is on track to reach 75 markets and 100 million households by the end of this year.
