Comedy Central has made its debut as a localised service on the Israeli cable network HOT.
Operated by Viacom’s MTV Networks International (MTVNI) and Ananey Communications, one of Israel’s leading TV and digital media organisations, it is being made available 24 hours a day exclusively to HOT’s one million subscribers.
Comedy Central Israel is the latest addition to a growing portfolio of MTVNI channels in Israel. A Hebrew Nickelodeon channel currently reaches 1.2 million homes via cable and DTH, while the MTV brand is available through www.mtv.co.il.
MTVNI also operates the mobile TV services MTV Music, MTV Shorts and Nickelodeon, each with 100% mobile coverage.
With the launch of Comedy Central Israel, the channel is now available in 10 localised versions outside the US.
It currently reaches 172 million households in 26 territories around the world.