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Dutch catch-up viewing growing to 2.1%

January 10, 2011 10.09 Europe/London By Robert Briel

Catch-up viewing in The Netherlands grew from 1.6% in 2009 to 2.1% in 2010 of all television viewing, according to figures from the Stichting Kijkonderzoek (SKO). Digital channels now reach 61.6% of all Dutch viewers.

The most watched programme within six days of orginal broadcast was RTL4’s reality programme Oh Oh Cherso (443,323 streams), followed by an episode of RTL’s daily soap Goed Tijden Slechte Tijden (361,975). The third most watched programme was the game show Wie is de Mol? on public channel Nederland 1 (311,145).

Out of the Top 25 most requested programmes are 13 from the RTL group, 11 from the Dutch publc channels Nederland 1, 2 and 3 and just one from SBS.

SKO also measure the reach of most digital channels. The number one position is taken by the now defunct all-talk channel Het Gesprek, but this figure is flawed, because the channel also enjoyed analogue cable distribution in addition to its digital carriage.

In the ten most watched digital channels there are three public channels, the all-new Journaal 24, comedy in Humor 24 and the youth channel 101 TV. Universal’s 13th Street is the best watched international channel.

1) Het Gesprek – 14.4% (2.184 million)
2) Journaal 24 (public) -13.5% (2.049)
3) 13th Street -11.7% (1.769)
4) Humor TV 24 (public) – 10.6% (1.605)
5) Eredivisie Live 1 10.4% (1.575)
6) RTL Lounge 9.6% (1.455)
7) 101 TV (public) 9.4% (1.430)
8) Nick Jr. 7.8% (1.176)
9) Comedy Central Family 7.7% (1.162)
10) Cartoon Network 7.6% (1.148)

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Filed Under: Newsline, Research Edited: 16 January 2011 21:27

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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