The current head of Ericsson’s multimedia division is to take control of the company’s sales and marketing effort. Jan Wäreby has 20 years experience in sales and business development, including a spell as head of Sales and Marketing at Sony Ericsson Mobile Communications and played an integral role in establishing the joint venture.
“Jan’s experience from growing business in new areas combined with customer and consumer understanding will be instrumental in driving our business in the next decade,” said Hans Vestberg, President and CEO of Ericsson. “Now it is time to take the next step in the company transformation and focus on further development of our sales and marketing to more efficiently support regions in meeting customers’ needs.”
A search for Wäreby’s replacement has started and a new head of Business Unit Multimedia will be announced separately.