French pay-TV provider Canal+ is offering parts of its programming free of charge to subscribers of the Orange TV and BBox IPTV platforms until December 1. The operator has also introduced prepaid cards for IPTV viewers.
The move is part of a big marketing push by the pay-TV operator to increase the number of subscribers to its main premium channels, Canal+, Canal+ Décalé, Canal+ Sport, Canal+ Family and Canal+ Cinéma. Orange TV as well as Bouygues Telecom’s BBox customers can watch eight hours a day of premium programming for free.
The Canal+ group has also introduced pre-paid cards for triple play subscribers to the IPTV services from Orange, SFR, Free, Alice, Darty and Bouygues Telecom. For €10 people have one week access to the five main channels from Canal+, or to the CanalSat thematic bouquet.
Earlier this year, Canal+ made its bouquets of premium channels and CanaSat thematic channels available directly to Xbox 360 owners.