Luis Silberwasser will head a new production and development unit at Discovery Networks International.
Silberwasser has been appointed EVP and CCO to lead the new unit, that will focus on developing global content for Discovery’s portfolio of networks in more than 180 countries worldwide.
“Throughout his time at Discovery, Luis has demonstrated a consistent level of creativity, strategic leadership and collaboration. In this new role, he will drive innovation by further strengthening our global portfolio of networks and increasing our global programming initiatives,” said Mark Hollinger, President and CEO, Discovery Networks International, to whom Silberwasser will report.
“Discovery has a tremendous global distribution platform with a strong creative culture. This new International Production and Development team will provide an enhanced foundation to fortify our brands and increase audience share by developing original international content, great storytelling and compelling characters,” Hollinger added.