BT Vision is to add 3D content to its on demand platform following a new agreement with NBC Universal International Television. The IPTV operator has secured the VOD rights for all the 3D titles released by the studio over the next 12 months.
A separate deal has also been signed with Vertigo to show StreetDance, the first British movie to be shot in 3D. The BBC Films production features Diversity, winners of Britain’s Got Talent 2009, and Flawless BGT finalist and Street Dance Champions.
The NBC agreement will bring in Step Up 3D, available from November 29, and the animated Despicable Me featuring the voice characterisations of Steve Carrell and Russell Brand, which will be seen from next March.
Marc Watson, chief executive of BT Vision, said: “We already have an extensive catalogue of more than 500 movies in the UK courtesy of our long-term deals with major Hollywood studios and independents like Vertigo. Now Vision viewers can experience films at home in fantastic 3D, thanks to these new deals.”
Watson promised that further movies would be introduced over the next few months.
Pricing for 3D movies will typically be £2 more than their standard definition equivalents.
