• Central & East Europe
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

Sky reaches 10 million homes

November 8, 2010 07.41 Europe/London By Julian Clover

Sky’s direct-to-home satellite service is now available in ten million homes, the first pay-TV platform in Europe to achieve the milestone.

Confirming the target had been reached; the satcaster said the 36% of households in the UK and Ireland represented over 25 million people. The target was first announced in August 2004, since when an additional 2.4 million customer’s have signed on Sky’s dotted line. It has become the subject of much debate in media circles as to if the level could actually be reached amid a background of plateauing subscriber numbers elsewhere in Europe.

Around a third of customers have now upgraded to high definition and almost a quarter take Sky’s broadband and home telephony services.

Earlier this year Sky also passed the £500 subscriber annual ARPU mark, a figure that had reached £514 by the time the Q1 results were published for the end of September.

“To be the choice of 10 million families is a big achievement for the whole team at Sky. It’s the result of a constant appetite for change and years of hard work behind the scenes to give our customers a great entertainment experience,” said BSkyB CEO Jeremy Darroch. “Sky has always been a forward-looking company and we will push on from here by continuing to invest in content and innovation. That’s the best way to satisfy existing customers and create new reasons for people to join in and take more from us.”

Sky has become a byword for innovation, in addition to the much-publicised 3D launch, this year has also seen the debut of a terabyte Sky+ personal video recorder (HD is now standard) and the satcaster has now begun to exploit the hybrid capabilities of its set-top inventory through the introduction of its Pull VOD service Sky Anytime+.

Criticism continues to come its way from rivals, be it over proposals by News Corp to officially take control of the company, or for the perceived lack of UK-originated drama that ignores the investment made in sports and news.

Early next year Sky will take advantage of its recent acquisition of UK rights to the HBO catalogue through the launch of Sky Atlantic.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Satellite, Top Story Tagged With: BSkyB Edited: November 8, 2010 07:48

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

Latest News

  • BT adds Eurosport 1 and Eurosport 2 to Big Sport package
  • NENT Group and Telia fail on new distribution agreement
  • New leadership at Ultra HD Forum
  • MTV Play launches on Virgin TV
  • North American OTT TV revenues to double

White Paper

White Paper: An approach to implementing HbbTV on Android TV by Zattoo

By Broadband TV News Correspondent

HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.

Watch Video

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in