The Latvian cable operator Izzi has announced that its digital TV subscriber total has increased by 24% since the start of the year. It also expects it to grow a further 4% by year’s end.
Commenting on the development, Izzi CEO Evija Jugno said it was down to the substantial changes in the market that have taken place in 2010, with the country having completed the transition to digital broadcasting.
Interestingly, Izzi observe that new subscribers that previously used analogue are volatile and “wander” from one operator to another, learning about their offers. As a result, cable operators are developing their products in order to secure more customers and retain existing ones.
Izzi was established in 1993 and has had a number of owners, the current one being Contaq Latvian Cable. A quad play company, it is the second largest cable operator in Latvia after Baltkom.
There was talk about a merger between the two companies earlier this year, though it would be strongly opposed on competition grounds, not least by the incumbent telco Lattelecom.
