Russia’s ad market staged a strong comeback in the first nine months of this year following a difficult 2009.
Data published by Association of Communication Agencies of Russia (AKAR) shows that the total volume of advertising, including VAT, between January-September amounted to R158-159 billion (€3.67-3.70 billion), or 14% more than in the same period last year.
That for TV grew by 11% to R83.1-84.1 billion, within which cable and satellite services accounted for R1.09 billion, a 27% increase on the previous year.
The internet sector was the best performing, the R18.4-18.6 billion recorded in the first nine months of this year being 37% higher than in the corresponding period in 2009.
AKAR also says that 2010 has been a year of growing improvement for the ad market in Russia. The market in Q1 was 5% larger than in the same period in 2009, while in the second it was almost 15% up year-on-year.
In Q3, the figure stood at over 20%.