Two of Russia’s leading TV broadcasters saw the volume of gross ratings sold – though not ad revenues – in the third quarter decline despite a general recovery in the marketplace.
Kommersant reports that while TV ad spend nationally grew by 9% in the quarter, the volume of gross ratings sold at ProfMedia (which operates TV-3, MTV and 2×2) and CTC Media (CTC and DTV) fell by between 3-24%.
It adds that this was down to falling audiences, with the cost of TV advertising in September being actually an average of 16% higher than in the corresponding month last year.
The Association of Russian Communication Agencies (RACA) has yet to publish an exact figure for total TV ad spend in the country for Q3.
