ITV has consolidated its aggregation of digital content for platforms including ITV Broadcasting, Amazon, BT Vision, iTunes, ITV.com and Virgin Media with Red Bee Media.
The company will be responsible for ingesting 240 hours of programming and the transcoding of 1,500 hours of ITV content across multiple VOD and catch up TV platform formats for delivery and distribution into the UK and across the world. The deal will also include the management of over 10,000 hours of archive content.
“The appointment of Red Bee Media gives us access to sophisticated technology and expertise that is essential for ITV’s content to take its place on the various emerging video platforms and to grow its digital media offering,” said Helen Stevens, director of broadcast resources at ITV.
Red Bee Media already supplies similar services to the BBC, Channel 4 and Channel Five.