Russia’s VimpelCom has inked an agreement with Warner Brothers Digital Distribution under which subscribers to its Beeline IPTV service will have access to the latter’s content on an on demand basis.
Quoting the company’s chief marketing officer Anatoli Smorgonsky, AKTR and Comnews say that VimpelCom believes there is sufficient demand for such a service despite the high levels of piracy in Russia, It is also hoping to reach a similar deal with Disney.
VimpelCom subscribers will be able to watch new Warner titles for R75 (€1.82) each and older ones for R50 for 24 hours after making a booking.
