KidsCo has secured an exclusive agreement with the Russian distribution agency Pleiades Multimedia.
Under it, the latter will market the channel’s content for cable TV distribution, VOD and linear TV on cable and IPTV in Russia, Moldova, Armenia and Georgia.
The move follows the channel’s recent expansion in the CEE region, with agreements with (amongst others) On.net (Macedonia), TPSA (Poland) and Botu Communication, Dynamic Distribution and GMB Computers (Romania).