IBC 2010 – AMSTERDAM. NDS president and CEO Abe Peled says that whether its sport or drama, the public wants to see linear television.
Speaking at an NDS organized lunch during IBC in Amsterdam, Peled said that it was not only content that was king, but also the consumer. Given that the consumer wants to timeshift and that this could be achieved with the PVR already, this put them in a much better position than those who were trying to replace it with an over-the-top content offer.
“What we’ve learnt is that the innovative applications that offer more on television are the ones that give you more choice, said Dr Peled. “Everybody thinks they can get a free ride in to the consumers’ home, adding that the BBC had clearly heading in this direction by “distorting the market by offering a hybrid for free.”
Dr Peled said that the main impact of over-the-top would be to DVB-T (DTT) markets rather than to established pay-TV businesses.