IBC 2010 – AMSTERDAM. Media Broadcast claims to be the first broadcast service provider ever to connect hybrid TV to DVB-T. In cooperation with the Institut fuer Rundfunktechnik (IRT), the German technical institute of the public broadcasters, it is showing a prototype of its HbbTV-based portal DVB-T plus. I
DVB-T plus will create a technological basis for shopping-tools, video-on-demand, push-services, pay-TV and interactive voting applications. At the show, we saw a number of these applications, including home shopping and voting, all using the ‘red button’.
Media Broadcast said it will offer comprehensive additional platform services, developing customer-optimised systems solutions providing the whole broadcasting chain of hybrid TV as a service. The service portfolio will include play out and encryption services, return channel integration as well as comprehensive customer management services.The compnay will also upgrade its broadcasting network for terrestrial distribution of hybrid TV.
The successful roll-out of interactive value-added services for digital terrestrial antenna will be based on the new DVB-T2 standard.
Henrik Rinnert, head of the TV business unit at Media Broadcast: „Developing new hybrid services for digital terrestrial television will meet vital requirements of broadcasters and audiovisual content aggregators. The success story of terrestrial television will consequently be extended to the future. Operating as a platform provider will enlarge the product range of Media Broadcast significantly. This will offer our clients customized and flexible system solutions and services from just one source.”
