97% of viewers in the UK expect to be getting all TV or video content from the internet or recorded to watch on their schedule by 2015. Furthermore, over 52% of viewers feel that having a TV connected to the internet will make it easier to find the content they want to see.
Both findings are contained in research on TV viewing habits in the UK today and how they are likely to be in five years time. It was undertaken by Red Shift Research on behalf of Rovi Corporation and based on a sample group of 1,000 people in the UK aged 20-60+.
Among the other findings of the research were that:
• The laptop is second only to TV as the chosen device on which to view TV programmes
• On average, 35% of UK viewers watch more TV on their mobiles than two years ago. However, 62% of 20-25 year olds answered positive on this point
• TV recorded using DVRs such as Sky+ and Virgin V+ is most popular with the 25-30 age group