IBC 2010 – AMSTERDAM. SeeSaw, the on demand platform built on the technology of Project Kangaroo, is ready to sign a number of international licensing deals. Broadband TV News understands that an announcement is expected during IBC 2010 on Friday.
The transmission arm of Arqiva acquired the Kangaroo technology for an estimated £8 million after the intervention of the Competition Commission broke up the BBC-ITV-Channel 4 venture.
Other interested parties were believed to have included France Telecom. The site went live in February after a short period in Beta and features a mix of advertising supported and paid for content drawn principally from BBC Worldwide and Channel 4. It has also signed deals with MTV Networks, NBC Universal and independent producers that give it access to some key ITV shows.
Although the content replicates what is found on other on demand services, SeeSaw believes an ‘editorial focus’ will be able to provide a narrative that will make it stand out from other sites.
Expressions of interest were received by SeeSaw even before the site went live, but these are understood to have increased since launch.