OTT pay platform Tvinci has secured a contract with Novebox to create an on demand service that will run on MSN in the Spanish market.
Novebox will be progressively rolled out across Latin America and the US Hispanic market over the next five months. The platform will show films and Latin series, including primetime telenovelas, streamed online before their TV broadcast.
“The combination of the highly popular content we’re gathering, MSN’s infrastructure and traffic and Tvinci’s technology will help us provide a tangible value proposition to viewers,” said Ehud Levi, CEO, Novebox. “Tvinci offers Novebox and MSN a comprehensive solution that allows us to examine multiple creative business models and provide our viewers with personalized content offerings across multiple devices.”
Novebox will use Tvinci’s MediaHub and MediaStore to manage video assets, business rules for subscriptions and ads, user experience and video players.
“This deployment represents a major landmark, as we believe Novebox at MSN could become one of the leading online destinations for consumption of Latin TV content,” said Ofer Shayo, CEO, Tvinci.
The Tvinci platform covers direct payments, pay-per-view, subscriptions, coupons, etc and runs across a variety of devices from PC and Macs through to games consoles, smartphones, and of course the set-top box.