IBC 2010 – Hall 1, Stand A50. Ioko will be showing off its work on the Sky Player and SeeSaw platforms giving broadcasters and aggregators outside of the UK a chance to see the two TV over PC portals in action.
Ioko will be showing how services of this type can be seamlessly extended to deliver the same high-quality user experience on Android phones, iPhones, iPads, set top boxes, internet-enabled TVs and games consoles, all using a single underlying delivery platform.
“On the whole, broadcasters have embraced the online TV revolution, offering on-demand services that complement their traditional programming line ups. However, no sooner have they invested in these new online platforms than they’re faced with the prospect of repeating the whole process to support smart phones, tablets and other internet-enabled devices,” said Mark Christie, joint CEO at ioko. “The good news for broadcasters is that their already powerful brands can help attract and retain viewers. As long as they can find a way to affordably roll out new services, they have a distinct advantage over newer market entrants.”
Christie says that many broadcasters fall into the trap of developing a different technology platform for every device they support. The solution, he argues, is to implement a single broadband video headend that allows them to achieve economies of scale while delivering to a number of devices.
