The transition to digital broadcasting in Lithuania is not going entirely to plan, with the number of subscribers receiving services growing by only 8.4% in the year ended June 30.
Delfi reports that the main reason for this is believed to be a scaling back of the publicity campaign surrounding digital TV.
According to data produced by the regulator RRT, the number of digital pay-TV subscribers in Lithuania at the end of June stood at 245,900, equivalent to around 17-18% of TV homes. However, it does not provide figures for the number of viewers still watching FTA services.
The main player in the transition to digital broadcasting in Lithuania is the incumbent telco TEO LT, which operates DTT and IPTV services that both use the GALA brand name. Lithuania is due to complete ASO in 2012.