Poland’s leading DTH platform Cyfrowy Polsat ended Q2 with 3,263,546 subscribers, a year-on-year increase of 419,000.
Of these, 2,592,000 (+281,000) received the Family/Premium and 672,000 (+139,000) the Mini/Mini Max packages.
ARPU for the former package rose by 5% year-on-year in Q2 to PLN41.9 (€10.5), while for the latter it was up by 23% to PLN10.9.
Cyfrowy Polsat’s subscriber growth was accompanied by a good financial performance that saw its revenues rise by 22% year-on-year in Q2 to PLN377 million. Its EBITDA amounted to PLN109 million and net profit PLN67 million, respective increases of 40% and 19% on the same period in 2009.
In revenue terms, subscriptions claimed the lion’s share of the total (91%) in Q2 this year, followed by sales of reception equipment (3%) and telecom services (1%).
The one down side was churn, which rose from 7.3% in H1 2009 to 10% in the first six months of this year.
