White Tiger Communications, the PR and marketing company established by former NDS corporate communications director Cynthia Ritchie, has secured its first two major clients.
The London-based consultancy is to handle MGt and IP Vision. MGt is known as the provider of payment and billing services to companies including Top Up TV, Freeview and Discovery Channel, while IP Vision recently launched its Smartbox that gives TV-based access to both the BBC iPlayer and Sky Player catch up TV services.
Ritchie who has spent over 20 years in the multichannel TV business has been joined at White Tiger by Lindsey Lee and Rachel Postlethwaite, both well-respected public relations consultants with a wide range of in-house and agency experience supporting companies such as Broadcom, MoCA (Multimedia over Coax Alliance), NDS, Canal+ Technologies, IBM, Intel and Jungo.