Facebook.com jumped one position to capture the #3 spot with 46.6 million viewers in the US during the mo nth of July, according to the latest figures from comScore. According to the company’s Video Metrix service 178 million US Internet users watched online video content during the month for an average of 14.7 hours per viewer.
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 143.2 million unique viewers, followed by Yahoo! Sites with 55.1 million viewers. Facebook.com captured the #3 spot with 46.6 million viewers. Google Sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 283 minutes, or 4.7 hours. Hulu also had high viewer engagement with an average of 158 minutes (or 2.6 hours) per viewer.
Other findings include: 84.9 percent of the total U.S. Internet audience viewed online video. The duration of the average online content video was 4.8 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 9.8 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online.
Property Total Unique Viewing Sessions Minutes per
Viewers (000) (000) Viewer
Total Audience 178,148 5,234,655 882.0
Google Sites 143,226 1,884,498 282.7
Yahoo! Sites 55,107 238,322 28.6
Facebook.com 46,571 166,186 18.3
Microsoft Sites 45,558 219,149 40.2
VEVO 43,911 202,091 68.5
Fox Interactive Media 38,136 164,760 27.2
Turner Network 33,442 107,793 25.3
Viacom Digital 30,715 70,617 44.8
Disney Online 28,475 64,104 6.0
Hulu 28,455 153,845 158.0
