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Vintage TV targets over-50s

August 11, 2010 08.41 Europe/London By Robert Briel

Vintage TV, a new music and popular culture TV channel for the over 50s, goes live in the UK on Sky and Freesat on September 1. Dedicated to the five decades from the 1940s to 1980s, the channel will broadcast an eclectic mix of music-themed original programming, specially created music videos, classic programmes, films and documentaries.

Personalities on the channel will include Paul Gambacinni, Dame Vera Lynn, Kim Wilde and Tony Blackburn.

The broadcaster has signed a three-year deal with GlobeCast to provide an end-to-end content management and transport solution for the new channel. The deal, which includes a Sky EPG, multiplexing, uplink and capacity on the Eurobird 1 satellite, also includes playout and media asset management (MAM).

GlobeCast is providing playout and origination of Vintage TV from its broadcast centre in central London. The signal is then aggregated and multiplexed before being delivered via fibre to GlobeCast’s teleport in Brookman’s Park, where it is uplinked to the Sky platform on Eurobird 1.

Playout for the new channel will include an initial ingest of 100 hours of video, ongoing ingest and archive of the content and logo insertions, as well as schedule-driven dynamic graphics, such as tickers, automated continuity, menu boards and Call To Actions (CTA), with a view to adding voice overs in the future.

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Filed Under: Newsline, Satellite Tagged With: Globecast, Vintage TV Edited: 11 August 2010 09:39

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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