Magyar Telekom is becoming an increasingly important player in the Hungarian pay-TV marketplace.
According to data published by the company, it ended the second quarter with 707,050 TV customers, a 29.5% increase on the same period last year.
The biggest growth was seen in its satellite TV service, which saw the subscriber rise by 152.1% to 221,213. That for its IPTV service nearly doubled (97.7%) to 87,070, though the number of cable customers fell by 3.7% to 398,767.
Furthermore, blended TV ARPU was down by 13.9% to HUF2,894 (€10.27). The telco’s data division also performed well, with the number of DSL (448,662, +6.2%) and cable broadband (162,493, +15.1%) customers, along with and fibre optic connections (13,663, +1,452.6%) all rising.
Outside its home market, Magyar Telekom ended Q2 with 21,071 (+286.7%) subscribers in Macedonia, along with 33,070 (+50.2%) in Montenegro.
Its general financial performance nevertheless left something to be desired, with revenues down to HUF297.8 billion (-7.1%), EBITDA to HUF119.5 billion (-8.8%) and net profit to HUF32.4 billion (-27.5%) in H1 compared to the same period in 2009.