Poland’s ad market grew by 8.2% in the second quarter and is likely to be at least 3.5% larger for the year as a whole than in 2009, according to data produced by Starlink.
Published in Rzeczpospolita, the data shows that net ad spend in H1 this year amounted to almost PLN3.6 billion (€902.6 million), or 4.7% more than in the same period in 2009.
There are fundamental changes currently taking place in the Polish ad market aside from the growth in internet spend.
In the TV sector, traditional stations are losing out increasingly to thematic channels, with ad spend on the latter growing by up to 59% in H1 this year to a figure of PLN306 million. This was alongside an increase of 8.5% for the TV sector as a whole.
Significantly, TV sponsorship also grew by 5-7% in the first half of this year.
