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Russia eyes football pay-TV

July 27, 2010 07.05 Europe/London By Chris Dziadul

Russia may shortly see the launch of a pay-TV channel dedicated solely to football, and in particular the English Premier League.

According to AKTR and Sport Express, talks between the state broadcaster VGTRK and Premier League are at an advanced stage and likely to be concluded by August 14. If successful, they will see the new channel carry both live and recorded games from the Premier League.

There is also the possibility at a future date that the channel may also carry games from the Russian Championship, the rights to which are currently held by the DTH platform NTV-Plus.

The value of the contract being negotiated between VGTRK and the Premier League is reported to be $10 million (€7.72 million) over a three-year period.

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Filed Under: Central & East Europe, Newsline, TV Edited: 27 July 2010 10:02

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