Virgin Media is to place the 2010 release Clash of the Titans on its movies on demand service three days before the Warner Bros movie receives its DVD release.
The delivery will see customers pay £14.95 to watch the title, a significant increase on Virgin’s regular VOD pricing, but including their own copy of the movie on DVD. Customers will be able to watch the movie as many times as they like over a 48 hour period before receiving a DVD copy just a few days later. From July 26, the movie will revert to a standard £3.95 pricepoint.
Aleks Habdank, director of on demand television and strategy at Virgin Media said the movie represented a fantastic addition to its service. “Virgin Media has a long track record of innovation and we’re actively exploring new commercial deals that make the most of our TV on demand platform”.
Clash of the Titans was released in cinemas in April and grossed $491million at the box office worldwide. It tells the tale of Perseus, son of Zeus, who volunteers to lead a dangerous mission to defeat Hades before he can seize power and unleash hell on earth.
