Less than two months after its UK launch the Apple iPad is already delivering 10% of all requests for the BBC iPlayer made by portable devices.
New data released by the BBC shows that during June mobile devices were the only delivery type to increase their viewing, adding an additional percentage point on May, and two points on June 2009. The remaining delivery types saw decreases in the number of requests.
This may have been due to the arrival of summer in the UK or the World Cup, which provided both positives and negatives for the BBC’s catch-up service. Although significantly higher than the 76 million requests received in June 2009, the 117 million figure was 13 million short of the high watermark of 130 million requests received in June.
Online contributed 69.6 million requests with Virgin Media accounting for 16/7 million. 30.6 million requests went to BBC Radio.
The World Cup provided the BBC with exceptional request numbers for both live and catch-up radio. The afternoon kick-off between England and Slovenia was easily the most requested programme for the month by some margin.
