During the ceremony of the AFDESI International ITV Awards 2010 edition, which took place on June 28 in Paris, the winners were announced. A jury consisting of key players in the interactive industry shared their views on the best productions from around the world.
The special AFDESI ‘Grand Prix’ went to a special Haiti donation campaign from UPC Broadband (The Netherlands) and to Snowflake from NDS (UK)
The other categories and their winners were: Snowflake from NDS (UK) in the category Advertising and T Commerce; MyTF1 from TF1 (France) in the section Design and Graphics; In Games and Entertainment the prize went to Chilipari from Wiztivi (France).
In Innovation and Technology the first prize want to Yahoo Connected TV from Yahoo (USA); for News and Information the Sky News Active application from Foxtel (Australia).
Service “On demand” went to the French cinemagraphic institute INA (from Wiztivi, France)
Best TV Guide and Portal was the application for the Dutch public broadcasters, the Publieke Omroep Portal (by UPC Broadband, The Netherlands)
A Special New International entrants Awards went to Pet Sunshine Media (China) and the Special Mobile Award was for VNET in Tunisia.