YouTube achieved record levels of viewing activity in May with an all-time high of 14.6 billion videos viewed in the US alone and surpassing the threshold of 100 videos per viewer for the first time, according to the latest statistics from comScore.
US internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1% of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property.
Hulu ranked second with 1.2 billion videos, or 3.5% of all online videos viewed. Microsoft Sites ranked third with 642 million (1.9%), followed by Vevo with 430 million (1.3%) and Viacom Digital with 347 million (1.0%).
Nearly 183 million viewers watched an average of 186 videos per viewer during the month of May. Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo! Sites with 46.0 million viewers (7.3 videos per viewer), and Vevo with 45.6 million viewers (9.4 videos per viewer). Vevo jumped one position in the May ranking taking the number 3 spot with 45.6 million viewers and an average of 9.4 videos per viewer.