The internet will generate more in revenues than any other media in Hungary by 2014.
The prediction was made by PricewaterhouseCooper (PwC) in a media and entertainment industry overview of Hungary over the next four years and reported by BBJ.
The total value of the media and entertainment industry in Hungary amounted to $3.2 billion (€2.6 billion) in 2009, with the internet accounting for 26% of the total. TV, including both advertising and subscription fees, was in first place with 28%.
However, by 2014 PwC expects the value will have grown to $4.3 billion and the internet increased its share to 37%.
TV, on the other hand, will slip back by one percentage point to 27%.
