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Sky Sports prepares for 3D cricket

June 17, 2010 08.48 Europe/London By Julian Clover

Sky Sports has announced plans to cover the NatWest one day cricket international between England and Bangladesh on July 8 in the 3D format.

It will be a return to the air of live coverage on Sky 3D, which launched on April 3, and is currently available to around 1,000 pubs in the UK and Ireland. Premier League football featured high on the agenda during its first few weeks of operation, but with the World Cup rights being held by the BBC and ITV, Sky has been unable to show any of the matches from South Africa in 3D.

Two rugby matches, the Guinness Premiership Final and England v Barbarians, were shown at the end of May.

The NatWest series actually gets underway on June 22, when England face the old enemy Australia, but the schedule coincides with the World Cup that unsurprisingly features on the majority of pub TVs. The arguably less exciting Bangladesh match falls during a hiatus in the World Cup ahead of the July 11 final.

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Filed Under: 3D, Newsline Edited: 17 June 2010 08:48

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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