The total number of homes receiving pay-TV services in Ukraine stood at around 3.3 million as of the beginning of this year, according to a study undertaken by iKS-Consulting.
The results of the study, published by AKTR and UKRINFORM, also show that the take-up of pay-TV is growing rapidly in the country, the market for such services being worth $1.46 billion (€1.20 billion) in 2009. This was 26% more than in the previous year and three times as much as three years earlier.
The study in addition put the number of TV subscribers in Ukraine at around 15.3 million. Of these, 62% received terrestrial, 21% cable and 16% satellite TV services.