Universal Networks International (UNI) is to rebrand the Hallmark Channel to Diva Universal in Russia later this year.
Commenting on the move, Colin McLeod, MD, Central and Eastern Europe, UNI said: “The transition of Hallmark Channel to Diva Universal in Russia is a key element in UNI’s global growth plan. The channel will have a brand new look and feel as well as fantastic fresh content and we’re confident that regular Hallmark Channel viewers will continue to enjoy the mixture of great drama and unscripted entertainment that they will find on Diva Universal.”
Hallmark Channel has been present in Russia since 1998 and is available on all major cable and satellite platforms.