The number of TV households in Denmark watching HDTV has increased threefold over the past year, according to a survey conducted by YouGov Zapera on behalf of the cableco YouSee.
“I do not think we ever have seen a TV technology become so strong over such a short time,” says deputy director Ulf Lund, YouSee.
According to the survey, nearly two out of three households with HDTV adopted the format over the past year. Growth was particularly pronounced in the second half of the year when viewers upgraded their TV displays ahead of analogue switch off in November. In total 780,000 new sets were bought in 2009.
“The closure of analogue broadcasting and the fact that cable TV customers in autumn had free access to digital television, created much attention on the image quality on TV. And it is obvious that DR with the launch of DR HD helped make HDTV available to everyone, “says Ulf Lund.
DR HD channel is so far the most popular of all the HD channels in the Danish market with 83% indicating they can access the channel. Followed by HD versions of TV 2 Film Kanal 5 and TV3+, respectively 35, 32 and 29%. 35, 32 and 29 per cent.