The decision by Greece to impose a 20% tax on TV advertising has been criticised by the Association of Commercial Television in Europe (ACT).
Speaking at the association’s AGM in Brussels, its CEOs called for the Greek government to urgently rethink the decision and on the EC to examine the compatibility of the measure with European law.
The ACT also said that it would put further strain on the TV industry and reduce the likelihood of a fast recovery of the TV market following last year’s crisis.
Furthermore, it stressed that the creative content industry contributes 6.9%, or approximately €860 billion, to Europe’s total GDP and employs 6.5% of its work force.
