Chinese customers are embracing the idea of connected TV. All View Consulting (AVC), a market research institute, predicts that this year, the sales volume of internet TV will increase beyond 50% year on year.
According to the institute, 35% of all LCD sets sold now have internet connectivity. The total market for connected LCD televisions in 2010 will exceed CNY30 billion (€3.66 billion).
According to the statistics of Chinese State Information Centre, the sales volume of internet TV is good for 15 to 20% of the total sales volume of flat-panel TVs and reaches between 3 million to 4 million sets.
An in-home survey of AVC with 1,200 urban families in China shows that the popularity of televisions provided with internet function reached 84% among consumers.
Samsung is at the forefront of bringing connected TVs to the market, but local manufacturers are also jumping on the bandwagon. TCL now delivers all its models of 40” and over with connectivity, while other local brands such as Changhong, Hisense and Haier, are bringing their models on the market.