Sony Entertainment Television (SET) has signed a partnership agreement with Gazprom-Media to start selling ad time in Russia.
AKTR reports that it is a continuation of an existing deal between the two parties that sees Gazprom-Media sell airtime on AXN Sci-Fi. SET, which is operated by Sony Pictures Television (SPT), has been present in Russia since April 2009.
Separately, SET has launched in Estonia after securing carriage agreements with both Starman (for cable and pay DTT) and Elion (IPTV).