MTV Networks International (MTVNI) and ProfMedia Holding and its subsidiary Energia TV have signed a multi-year agreement granting Energia TV rights to continue broadcasting a FTA, localised MTV service in Russia.
Energia TV has also secured ancillary rights to the MTV brand in Russia, which include online, mobile and events.
MTV Russia made its debut in September 1998. Operated as part of MTVNI’s Emerging Markets group, it broadcasts daily to 40 million households, equivalent to nearly 70% of the Russian population.