SBS will launch a dedicated 3D channel in The Netherlands before the end of the year, said Eric van Stade, MD of SBS Broadcasting. Speaking at the Het Nieuwe TV Kijken (The New TV) congress in Amsterdam, he added that the broadcaster wants to be part of new developments. “We do not know if 3D will be a success in the home, but we can’t afford to miss an opportunity.”
SBS will be working with a number of yet to be announced partners to establish the channel.
Van Stade also said the broadcaster is developing an iPad app with an EPG of its print publication Veronica Magazine, which will offer a personalised TV Guide. The device should also act as a remote control.
In a related development, Dutch industry players are planning to establish a 3D platform bringing together broadcasters, distribution partners, production companies and others. UPC and Ziggo, the country’s two largest cable operators are experimenting with 3D broadcasts organising showcases. Ziggo earlier announced it is contemplating launching a permanent 3D channel on the network.
Satellite operator SES-Astra has already launched a 3D Demo channel on its 23.5 degrees East position for showcasing the technology in retail shops and public viewing venues.
Dutch public broadcaster NOS said it will not take up the option of broadcasting the FIFA 2010 World Cup matches in 3D, as the cost of acquisition per game is too high.
