Four satellites operated by Eutelsat Communications will be at the heart of a state-of-the-art broadcast infrastructure that will enable channels around the world to deliver matches, commentary, interviews and reports to TV viewers from the FIFA 2010 World Cup in South Africa.
With high-power capacity focused over Africa, Europe and the Middle East, Eutelsat’s W2A, W3A, W4 and W7 satellites will support the exceptional resources deployed by rights-holding organisations and television channels to offer worldwide coverage of the 30 days of sport in South Africa.
The European Broadcasting Union (EBU) will reinforce its existing permanent capacity on Eutelsat satellites with two extra 72 MHz transponders booked on the W2A satellite. This satellite will enable the games, summary reports and highlights of the championship to be broadcast live from the EBU’s international broadcast centre, located for the event in Soweto, to its headquarters in Geneva. Images will then be delivered by the EBU to its 75 broadcast members and other clients in extended Europe, using W2A for Europe and W3A for Africa and the Middle East.
In addition to carrying live broadcasts of matches by rights holders, Eutelsat will provide customers operating in South Africa with satellite links so that journalists working in the field can be directly connected to studios in their respective countries. Clients including GlobeCast, APTN, Arqiva, Telenor and TVI, who all already lease permanent capacity on Eutelsat, will reinforce their resources on W2A, W7 and W3A for these transmissions.
Commenting on Eutelsat’s activity for the 2010 World Cup, Michel de Rosen, Eutelsat CEO said in a statement: “This 19th edition of the FIFA World Cup, in South Africa, presents Eutelsat with a new opportunity to support customers with resources optimised for live broadcasts to audiences around the globe. This ultimate sporting event provides a unique platform to show the drive for innovation shared by players in the broadcast community, which has propelled sport into High-Definition and is now opening the era of 3D. With our coverage of Africa significantly boosted over the last 12 months by the W2A and W7 satellites, Eutelsat is delighted to be part of the infrastructure mobilised for the World Cup and to pursue a year of remarkable sports events showcasing this new dimension, which include the final of Six Nations Rugby and at this moment, the Roland Garros tennis championship.”