Envivio has announced the selection of its Three Screens delivery platform by Portugal Telecom to support the commercial rollout of [email protected], a television service for delivery to PCs.
The service relies on Envivio’s complete Internet TV solution, including 4Caster C4 encoders configured to deliver content via Microsoft Internet Information Services (IIS) Smooth Streaming and Silverlight, protected with PlayReady DRM. After an initial trial period, PT plans to offer subscribers a channel lineup and interactivity that mirrors its Meo TV service throughout Portugal.
“Meo has reached 581,000 clients in less than two years,” said Pedro Leitão, board member at Portugal Telecom, in a statement, “and we want to bring that same Meo experience, enabled by Microsoft MediaRoom, to everyone in Portugal by delivering it over the Internet, reinforcing our multi-platform strategy.”
“Portugal Telecom is demonstrating a keen understanding of what today’s consumer wants, which is to have access to their favorite TV services whenever and wherever they want,” said Envivio VP of marketing Boris Felts.